FAQ
Questions you're probably thinking
Anything missing? Email me directly — I read every one.
Pricing & subscription
How much does Pro cost?
$4.99/month or $49/year (~18% off). Thai users can pay with PromptPay via Omise. Cancel anytime; 7-day full refund if it's not for you.
What's in the free tier?
7 starter lessons (Layer 1 Survival kicks off here), Daily Meme forever, Daily Challenge, 50 AI mic-checks/day. New lessons drop weekly — the free path keeps growing.
What does Pro unlock?
The deeper Stan Era catalog (BL, T-Pop, Twitter slang), Real Talk (apology, family, breakup, money, mental health), advanced Thai script reading, and Studio Sessions (audio-immersion). Plus unlimited mic-checks, streak freeze, cultural deep-dives.
Will the price go up later?
Annual locks the rate — Maa won't raise on you mid-year. Monthly may move with the product, but never above $7.99 (founder promise).
Is there a free trial of Pro?
Yes — Stripe checkout includes a 7-day trial. Cancel before it ends; no charge.
Content & AI
How does the AI tone trainer work?
Your voice → Whisper transcribes the syllables → Claude Sonnet compares each tone against the expected tone and gives a 0-100 score with per-syllable feedback. Takes 2-4 seconds. Full methodology + privacy notes at How tone scoring works.
Will Maa actually fix my pronunciation?
Yes — 80% of Thai is tones, and Maa shows you exactly which syllable wobbled. 5 minutes a day, daily, and you'll surprise yourself in a couple of weeks. (Skip a week and you'll still sound like a textbook. That's on you.)
Are the BL/T-Pop clips really licensed?
Phase 1 focuses on original lessons and short educational references — no full clips, no full lyrics, no rehosted studio content. Phase 2 will introduce official licensed lessons only after partnerships are secured. Full breakdown of the 3 content tiers + takedown contact at Content & licensing.
Where do the phrases come from?
Curated by Thai team (currently solo founder) — pulled from BL/GL series, T-Pop lyrics, real Thai Twitter, real life. Every phrase has a cultural note explaining context locals know.
How often is new content added?
New Daily Meme every day (queued 3+ months ahead). New lesson batches weekly. Pro members see new content first.
Account & data
How do I sign up?
Email magic link or Google OAuth (if enabled). No password required. Your email is the account.
How do I cancel?
Settings → Manage subscription → Cancel. Two taps. No retention nag screen.
Can I get my data?
Reply to any Maa email — I'll export your progress + saved phrases as JSON within 48 hours.
Privacy?
Your audio recordings are stored 30 days for AI improvement, then auto-deleted. No selling data. No ads. No third-party tracking beyond Posthog for product analytics.
Technical & support
Does Maa work offline?
Lesson pages cache once viewed, so re-opening works offline. Mic-check needs internet (AI on server). Daily Meme requires online refresh.
Can I install Maa as an app?
Yes — Maa is a PWA. iPhone: Safari → Share → Add to Home Screen. Android: Chrome → Menu → Install app. Looks and feels native.
What if the AI is wrong about my pronunciation?
AI tone trainer is calibrated for foreign learners — generous on Whisper edge-cases, strict on actual tone errors. If you feel a score is off, tap the same phrase again to retry. The system learns your voice over time.
My streak broke unfairly — can you fix it?
Pro users get 1 Streak Freeze per week automatically. For exceptional cases (travel, sick days) email me directly — I'll restore it.
What if I find a bug or want a feature?
Email me. Maa is solo-built; you're talking to the founder. I read every message and ship fixes within a day for blocking bugs.
About Maa
Who builds Maa?
A solo Thai developer based in Bangkok. Founder note + technical stack on the About page.
Is Maa affiliated with GMMTV / BL studios?
Not yet. Phase 2 partnership discussions are planned once Maa has traction to bring to the table. For now, all content is educational commentary on public material.
How does Maa make money?
Pro subscriptions — $4.99/mo or $49/yr. That's it. No ads. No data selling. No upsells inside lessons.
Why a horse mascot?
ม้า means horse in Thai. Maa = simple to remember, sounds like the casual Thai “to come” (มา), and a horse is the right amount of gentle + persistent for a daily practice partner.