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FAQ

Questions you're probably thinking

Anything missing? Email me directly — I read every one.

Pricing & subscription

  • How much does Pro cost?

    $4.99/month or $49/year (~18% off). Thai users can pay with PromptPay via Omise. Cancel anytime; 7-day full refund if it's not for you.

  • What's in the free tier?

    7 starter lessons (Layer 1 Survival kicks off here), Daily Meme forever, Daily Challenge, 50 AI mic-checks/day. New lessons drop weekly — the free path keeps growing.

  • What does Pro unlock?

    The deeper Stan Era catalog (BL, T-Pop, Twitter slang), Real Talk (apology, family, breakup, money, mental health), advanced Thai script reading, and Studio Sessions (audio-immersion). Plus unlimited mic-checks, streak freeze, cultural deep-dives.

  • Will the price go up later?

    Annual locks the rate — Maa won't raise on you mid-year. Monthly may move with the product, but never above $7.99 (founder promise).

  • Is there a free trial of Pro?

    Yes — Stripe checkout includes a 7-day trial. Cancel before it ends; no charge.

Content & AI

  • How does the AI tone trainer work?

    Your voice → Whisper transcribes the syllables → Claude Sonnet compares each tone against the expected tone and gives a 0-100 score with per-syllable feedback. Takes 2-4 seconds. Full methodology + privacy notes at How tone scoring works.

  • Will Maa actually fix my pronunciation?

    Yes — 80% of Thai is tones, and Maa shows you exactly which syllable wobbled. 5 minutes a day, daily, and you'll surprise yourself in a couple of weeks. (Skip a week and you'll still sound like a textbook. That's on you.)

  • Are the BL/T-Pop clips really licensed?

    Phase 1 focuses on original lessons and short educational references — no full clips, no full lyrics, no rehosted studio content. Phase 2 will introduce official licensed lessons only after partnerships are secured. Full breakdown of the 3 content tiers + takedown contact at Content & licensing.

  • Where do the phrases come from?

    Curated by Thai team (currently solo founder) — pulled from BL/GL series, T-Pop lyrics, real Thai Twitter, real life. Every phrase has a cultural note explaining context locals know.

  • How often is new content added?

    New Daily Meme every day (queued 3+ months ahead). New lesson batches weekly. Pro members see new content first.

Account & data

  • How do I sign up?

    Email magic link or Google OAuth (if enabled). No password required. Your email is the account.

  • How do I cancel?

    Settings → Manage subscription → Cancel. Two taps. No retention nag screen.

  • Can I get my data?

    Reply to any Maa email — I'll export your progress + saved phrases as JSON within 48 hours.

  • Privacy?

    Your audio recordings are stored 30 days for AI improvement, then auto-deleted. No selling data. No ads. No third-party tracking beyond Posthog for product analytics.

Technical & support

  • Does Maa work offline?

    Lesson pages cache once viewed, so re-opening works offline. Mic-check needs internet (AI on server). Daily Meme requires online refresh.

  • Can I install Maa as an app?

    Yes — Maa is a PWA. iPhone: Safari → Share → Add to Home Screen. Android: Chrome → Menu → Install app. Looks and feels native.

  • What if the AI is wrong about my pronunciation?

    AI tone trainer is calibrated for foreign learners — generous on Whisper edge-cases, strict on actual tone errors. If you feel a score is off, tap the same phrase again to retry. The system learns your voice over time.

  • My streak broke unfairly — can you fix it?

    Pro users get 1 Streak Freeze per week automatically. For exceptional cases (travel, sick days) email me directly — I'll restore it.

  • What if I find a bug or want a feature?

    Email me. Maa is solo-built; you're talking to the founder. I read every message and ship fixes within a day for blocking bugs.

About Maa

  • Who builds Maa?

    A solo Thai developer based in Bangkok. Founder note + technical stack on the About page.

  • Is Maa affiliated with GMMTV / BL studios?

    Not yet. Phase 2 partnership discussions are planned once Maa has traction to bring to the table. For now, all content is educational commentary on public material.

  • How does Maa make money?

    Pro subscriptions — $4.99/mo or $49/yr. That's it. No ads. No data selling. No upsells inside lessons.

  • Why a horse mascot?

    ม้า means horse in Thai. Maa = simple to remember, sounds like the casual Thai “to come” (มา), and a horse is the right amount of gentle + persistent for a daily practice partner.